The conventions of a magazine ad is to sell the artist, and the colour scheme must match either the bands music style, or the genre of the video.
There is usually a main center image which is quite a iconic image and some reviews to give better press for the band.
The digipack usually has a big iconic image on the front page, and info in the corner of the image explaining what is inside and in not too much detail. And then more info in the back of the case, with track listings and the like.
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